IT guys (and gals) are going to be IT guys. They are going to speak in acronyms and use techie terms that make them sound like they are speaking a foreign language. For example, “…a hybrid deployment scenario in which Windows server AD DS is partly deployed on-premises and partly deployed on MS Azure VMs.” Whaaaaat?!!! They enjoy working odd hours, that’s why you get email from then at 2:30 AM on a Sunday morning. They wear hoodies and t-shirts with ironic messages like, “I’m Here Because You Broke Something.” Then there is the ludacris amount of caffeine they like to drink on a daily basis. And I mean LUDACRIS! They understand the humor in “Shatoetry”… you’ll have to look that up, but just know it involves a favorite Trekkie and spoken word poetry. They love most any event with “-Con” in the title, and don’t get me started on cosplay! References to Star Wars, Star Trek, Dr. Who, Big Bang Theory, and Minecraft are woven into the most technical of conversations.
Thankfully, I’m here to help! With over 15 years at the intersection of IT and marketing, I am your translator to the IT world. Don’t have an IT Department? Let me be your trusted advisor and explain all things IT to you in a way you will understand. Have an IT Department, but don’t understand what the heck they are talking about? I can help with that as well. If you are an IT company, let me help you communicate with the outside world.